Monday, October 17, 2005

Fair and Handsome ! - Is it fair ?

CREATING a new segment in the country, Emami Ltd, the Rs 320-crore personal beautycare products company, has announced the launch of Fair and Handsome, a fairness cream for MEN.

Addressing a press conference here today, Mr Mohan Goenka, Director, said, "We are confident that male consumers' heightened image consciousness will fuel growth in the men's grooming market in India."

My Views:
'Heights of stupidity' ..! : The commercial which comes up on the television for this product.

You can see a guy who is dark and who is being IGNORED by girls first..but later after he uses this FAIR AND HANDSOME cream he becomes very fair and handsome and is being chased by all girls..!!!!!

GIVE ME A BREAK !!! Will these concepts never die ?? How many more years people are goin to believe these kind of senseless advertisements? ...I am sure these kind of advertisements would create an inferiority complex in any guy or girl who is lil dark in complexion esp when they are not mature enough to see things in a different perspective! (ASIN adv for FAIREVER !! Another stupid ad) ..

Its only in India where 'Dark' complexion ppl are considered to be as some 'rough' draft created by God !! Donno when this attitude will change ? Will the ad creators not think some other Innovative ways of promoting their product instead of making these kind of super stupid advertisements..!!????

Please..Enough of these... Fair & lovely, Fair & Handsome, Fairever....!!!

One kind request to all: Be fair and be lovely to ppl who are just not fair only in complexion..! 'Karupputhaan enakku pidicha color' nu paadina mattum its not enough..Try to appreciate it truly...afterall Black is also Beautiful !!





5 comments:

NaiKutti said...

while ppl in the west crave for tanning themselves, inge intha mathiri koothu... intha ad paravaille... there was a ad which goes like this: ponnu pakurathu payyan veetla irunthu vanthu they see the girl and say NO... the girl is then dressed up with some jewellery and the groom's family say YES... and its an ad for some jewellery shop... !!!

JB said...

@naikutti,
U r right...when those ppl try and tan themselves inga indha maadiri ulta-va nadakuthu..and i would definitely point the media as one of the prime reasons for this..

JB said...

@Kalai,
Actually when i saw that FAIREVER ad by asin itself i felt really irritated...Her boyfriend doesnt accept her when she is dark and then after she becomes fair he wants to take photo with her...kevalams of India !

Yeah..Even i have heard that lot of ppl who are really not very educated, buy those creams with the money they have for their food...idhu romba kodumai..

Aishwarya rai.'eye' illa..oru kidney donate panna sonnakooda panniduvanga..namma makkal..avalavu craze !!!!

Naata thirutha mudiyadhu !

Visithra said...

Lol they launched fair n handsome - hehehhehe

wonderful views ;)

JB said...

@visithra,
:D YEAH they launched fair and handsome..and we can wait for some more FairXXXX fairYYYY products !!!